Advertising Rates & Specs

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Wed, Jul 31, 2013, 12:59 am  //  John Servais

Advertising rates for NWCitizen are based on the accepted Internet average of 1 cent per impression - per display of your ad.  This translates to $10.00 per 1,000 impressions, $10 CPM - cost per thousand (mille).  The minimum buy is $100 for 10,000 displays of your ad to readers of NWCitizen.

$100 - 10,000 impressions.  You can specify the begin date. 
$500 - 60,000 impressions.  This is 120% of the base delivery

Another Internet accepted average is 1% of the viewers of your ad click it to visit your website.  The percent can be higher or lower depending on market demand for your product or service and also the quality of your ad.  If you wish, you can buy ads based on clicks, at $1 per click, or $1 CPC - cost per click.

$100 - 100 click throughs
$500 -  600 click throughs

You can negotiate custom ad buy packages.  You may want to change ads during a run, or run two ads at the same time, or run ads only during a particular week leading up to a sales event.   

You will receive weekly reports of the totals of your ad displays - impressions and click throughs - with any buy you make. 

NWCitizen averages 1,200 to 2,500 viewers per day.  Each month averages 60,000 viewers - readers - people checking for new articles or coming to read specific articles.  Your ad will rotate with 5 to 10 other ads as only one ad displays at a time.  Thus, a $100 ad buy will run from 3 to 5 weeks, depending on web traffic. 

To start your ad, send an email to and attach your ad.  Include the specifics of your buy:

- total purchase amount
- whether for CPM impressions or CPC click throughs.
- begin date for running your ad

Ad specs:  jpeg or jpg that is 300 pixels wide by 250 pixels high and a file size less than 20k.   

You can phone me, John Servais, at 360-920-8223 if you have questions or would like to meet and discuss advertising.  

I hope that a few local businesses will perceive the high value and visibility that NWCitizen ad can bring them. 

Advertising Rates & Specs

Ad rates are in the norm of Internet rates and reach a well educated local audience.

John Servais
Wed, Jul 31, 2013, 12:59 am

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