Advertising Rates & Specs

Permalink +

Tue, Jul 30, 2013, 11:59 pm  //  John Servais

Advertising rates for NWCitizen are based on the accepted Internet average of 1 cent per impression - per display of your ad.  This translates to $10.00 per 1,000 impressions, $10 CPM - cost per thousand (mille).  The minimum buy is $100 for 10,000 displays of your ad to readers of NWCitizen.

$100 - 10,000 impressions.  You can specify the begin date. 
$500 - 60,000 impressions.  This is 120% of the base delivery

Another Internet accepted average is 1% of the viewers of your ad click it to visit your website.  The percent can be higher or lower depending on market demand for your product or service and also the quality of your ad.  If you wish, you can buy ads based on clicks, at $1 per click, or $1 CPC - cost per click.

$100 - 100 click throughs
$500 -  600 click throughs

You can negotiate custom ad buy packages.  You may want to change ads during a run, or run two ads at the same time, or run ads only during a particular week leading up to a sales event.   

You will receive weekly reports of the totals of your ad displays - impressions and click throughs - with any buy you make. 

NWCitizen averages 1,200 to 2,500 viewers per day.  Each month averages 60,000 viewers - readers - people checking for new articles or coming to read specific articles.  Your ad will rotate with 5 to 10 other ads as only one ad displays at a time.  Thus, a $100 ad buy will run from 3 to 5 weeks, depending on web traffic. 

To start your ad, send an email to and attach your ad.  Include the specifics of your buy:

- total purchase amount
- whether for CPM impressions or CPC click throughs.
- begin date for running your ad

Ad specs:  jpeg or jpg that is 300 pixels wide by 250 pixels high and a file size less than 20k.   

You can phone me, John Servais, at 360-920-8223 if you have questions or would like to meet and discuss advertising.  

I hope that a few local businesses will perceive the high value and visibility that NWCitizen ad can bring them. 

Advertising Rates & Specs

Tue, Jul 30, 2013, 11:59 pm  //  John Servais

Ad rates are in the norm of Internet rates and reach a well educated local audience.



Election Info

Auditor Election page

State Results - Nov 3
Whatcom Results - Nov 3

Coal, Oil & Trains

Coal Stop

Community Wise Bham
Powder River Basin R. C.

Local Blogs & News

Bellingham Herald

Bham Business Journal
Bham Politics & Econ
Cascadia Weekly
Ferndale Record
Friends of Whatcom
Get Whatcom Planning
Latte Republic
League of Women Voters
Lynden Tribune
Noisy Waters
Northern Light
Twilight Zoning
Western Front - WWU
Whatcom Watch

Local Causes

Chuckanut C. Forest

City Club of Bellingham
Conservation NW
Futurewise - Whatcom
Lake Whatcom
Lummi Island Quarry
N. Cascades Audubon
NW Holocaust Center
RE Sources
Salish Sea Org.
Save the Granary
Transition Whatcom
WA Conservation Voters
Whatcom Peace & Justice


- Whatcom County

Port of Bellingham
Skagit County
State Results - Nov 3
US House
US Senate
US Supreme Court
US The White House
WA State
Whatcom COG

NWCitizen 1995-2007

Early Northwest Citizen

Weather & Climate

Cliff Mass Weather Blog

Climate Audit
Nat Hurricane Center
NW Radar
Two day forecast
Watts Up With That?


Adventures NW

Bellingham Wins
Edge of Sports
Entertainment NNW
Famous Internet Skiers
Recreation Northwest
Sailing Anarchy

Good Web Sites

Al-Jazeera online

Alaska Dispatch
Arab News
Asia Times
Atlantic, The
Change The Mascot
Common Dreams
Crosscut Seattle
Daily Kos
Daily Mirror
Drudge Report
Foreign Policy in Focus
Guardian Unlimited
Gulf News
Huffington Post
Innocence Project
Irish Times
James Fallows
Jerusalem Post
Joel Connelly
Juan Cole
Julia Ioffe/New Republic
Le Diplo
Media Matters
Michael Moore
Middle East Times
Nation, The
New American Century
News Trust
Online Journal
Palestine Daily
Palestine News
Paul Krugman
Personal bio info
Portland Indy Media
Progressive Review
Project Vote Smart
Sea Shepherd
Stand for the Troops
Ta-Nehisi Coates
Talking Points Memo
The Crisis Papers
The Intercept
the Oatmeal
War and Piece
Washington Votes

Quiet, Offline or Dead

Bellingham Register

Bhm Herald Politics Blog
Bob Sanders
Carl Weimer
Chuckanut Mountains
Citizen Ted
Citizens of Bellingham
Cordata & Meridian
David Hackworth
Facebook Port Reform
Intrnational Herald Tribune
Jack Petree
N. Sound Conservancy
No Leaky Buckets
Northwest Review
Protect Bellingham Parks
Sweeney Politics
The American Telegraph
Wally Wonders