Advertising Rates & Specs

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Tue, Jul 30, 2013, 11:59 pm  //  John Servais

Advertising rates for NWCitizen are based on the accepted Internet average of 1 cent per impression - per display of your ad.  This translates to $10.00 per 1,000 impressions, $10 CPM - cost per thousand (mille).  The minimum buy is $100 for 10,000 displays of your ad to readers of NWCitizen.

$100 - 10,000 impressions.  You can specify the begin date. 
$500 - 60,000 impressions.  This is 120% of the base delivery

Another Internet accepted average is 1% of the viewers of your ad click it to visit your website.  The percent can be higher or lower depending on market demand for your product or service and also the quality of your ad.  If you wish, you can buy ads based on clicks, at $1 per click, or $1 CPC - cost per click.

$100 - 100 click throughs
$500 -  600 click throughs

You can negotiate custom ad buy packages.  You may want to change ads during a run, or run two ads at the same time, or run ads only during a particular week leading up to a sales event.   

You will receive weekly reports of the totals of your ad displays - impressions and click throughs - with any buy you make. 

NWCitizen averages 1,200 to 2,500 viewers per day.  Each month averages 60,000 viewers - readers - people checking for new articles or coming to read specific articles.  Your ad will rotate with 5 to 10 other ads as only one ad displays at a time.  Thus, a $100 ad buy will run from 3 to 5 weeks, depending on web traffic. 

To start your ad, send an email to and attach your ad.  Include the specifics of your buy:

- total purchase amount
- whether for CPM impressions or CPC click throughs.
- begin date for running your ad

Ad specs:  jpeg or jpg that is 300 pixels wide by 250 pixels high and a file size less than 20k.   

You can phone me, John Servais, at 360-920-8223 if you have questions or would like to meet and discuss advertising.  

I hope that a few local businesses will perceive the high value and visibility that NWCitizen ad can bring them. 

Advertising Rates & Specs

Tue, Jul 30, 2013, 11:59 pm  //  John Servais

Ad rates are in the norm of Internet rates and reach a well educated local audience.


Lake Whatcom Promoted As Secret Vacation Get-A-Way

Sun, Jul 28, 2013, 2:44 pm  //  Wendy Harris

Redevelopment of 14 acres along Lake Whatcom is contrary to the efforts to restore water quality.

1 comments; last on Jul 29, 2013

Charter Schools Redux - Primary Election for School Board upon Us

Tue, Jul 23, 2013, 10:22 am  //  Dick Conoboy

Candidates for the Bellingham School Board need to let us know where they stand on charter schools.

3 comments; last on Aug 05, 2013

Meat Packinghouses and Berries: A Bad Combination

Sat, Jul 20, 2013, 3:53 pm  //  Wendy Harris

Proposed rezone of farm land to allow meat packinghouses will undermine the long term viability of our farm economy.

1 comments; last on Jul 23, 2013

Anatomy of a Development Proposal - Part IV Geology, Stormwater, Wetlands and Watershed

Mon, Jul 15, 2013, 8:08 am  //  Guest writer

The proposed development ought not proceed without a more extensive geological assessment and a thorough evaluation of the impacts on the Lincoln Creek watershed.


Celebrations More Racist than Verdict

Sun, Jul 14, 2013, 10:25 am  //  John Servais

The explosion of hate and racist rhetoric is the saddest aspect of the verdict. The evidence was complicated and the verdict difficult to make.

2 comments; last on Jul 16, 2013

Zero Public Process for New Jail

Fri, Jul 12, 2013, 8:29 am  //  John Servais

Riley Sweeney has a short but important expose over at the Political Junkie today.

1 comments; last on Jul 12, 2013

Public Hearing on Amendment to the Bellingham SMP

Mon, Jul 08, 2013, 4:11 pm  //  Wendy Harris

The city would like to amend our city shoreline regulations to allow greater waterfront shoreline development.

1 comments; last on Jul 11, 2013

Anatomy of a Development Proposal - Part III University Ridge - Where Do I Park?

Mon, Jul 08, 2013, 12:30 pm  //  Guest writer

Ambling University Development has substantially underestimated the role of the car in the lives of its eventual student renters and their visitors.

2 comments; last on Jul 09, 2013

City Moves Forward With ASB Interim Trail Before Waterfront Plan Approval

Fri, Jul 05, 2013, 9:51 pm  //  Wendy Harris

Does Waterfront District planning, or public process, mean anything when it occurs subsequent to project development?

1 comments; last on Jul 06, 2013

The Irony of City Council Attitudes

Wed, Jul 03, 2013, 11:06 am  //  John Servais

Public process ignored. Citizen commenting castigated. Paranoid city legal department. Our city council merrily goes through another session.

6 comments; last on Aug 06, 2013

Anatomy of a Development Proposal - Part II Predictions of Dormitory Traffic Impacts Unrealistic

Wed, Jul 03, 2013, 11:02 am  //  Guest writer

The traffic analysis for the University Ridge dormitory development in the Puget Neighborhood lacks realistic data and leads to incorrect conclusions that the city must address.

2 comments; last on Jul 04, 2013


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