Advertising Rates & SpecsPermalink +
Wed, Jul 31, 2013, 12:59 am // John Servais
Advertising rates for NWCitizen are based on the accepted Internet average of 1 cent per impression - per display of your ad. This translates to $10.00 per 1,000 impressions, $10 CPM - cost per thousand (mille). The minimum buy is $100 for 10,000 displays of your ad to readers of NWCitizen.
$100 - 10,000 impressions. You can specify the begin date.
$500 - 60,000 impressions. This is 120% of the base delivery
Another Internet accepted average is 1% of the viewers of your ad click it to visit your website. The percent can be higher or lower depending on market demand for your product or service and also the quality of your ad. If you wish, you can buy ads based on clicks, at $1 per click, or $1 CPC - cost per click.
$100 - 100 click throughs
$500 - 600 click throughs
You can negotiate custom ad buy packages. You may want to change ads during a run, or run two ads at the same time, or run ads only during a particular week leading up to a sales event.
You will receive weekly reports of the totals of your ad displays - impressions and click throughs - with any buy you make.
NWCitizen averages 1,200 to 2,500 viewers per day. Each month averages 60,000 viewers - readers - people checking for new articles or coming to read specific articles. Your ad will rotate with 5 to 10 other ads as only one ad displays at a time. Thus, a $100 ad buy will run from 3 to 5 weeks, depending on web traffic.
To start your ad, send an email to email@example.com and attach your ad. Include the specifics of your buy:
- total purchase amount
- whether for CPM impressions or CPC click throughs.
- begin date for running your ad
Ad specs: jpeg or jpg that is 300 pixels wide by 250 pixels high and a file size less than 20k.
You can phone me, John Servais, at 360-920-8223 if you have questions or would like to meet and discuss advertising.
I hope that a few local businesses will perceive the high value and visibility that NWCitizen ad can bring them.
Wed, Jul 31, 2013, 12:59 am // John ServaisAd rates are in the norm of Internet rates and reach a well educated local audience.
Sun, Jul 28, 2013, 3:44 pm // Wendy HarrisRedevelopment of 14 acres along Lake Whatcom is contrary to the efforts to restore water quality.
1 comments; last on Jul 29, 2013
Tue, Jul 23, 2013, 11:22 am // Dick ConoboyCandidates for the Bellingham School Board need to let us know where they stand on charter schools.
3 comments; last on Aug 05, 2013
Sat, Jul 20, 2013, 4:53 pm // Wendy HarrisProposed rezone of farm land to allow meat packinghouses will undermine the long term viability of our farm economy.
1 comments; last on Jul 23, 2013
Mon, Jul 15, 2013, 9:08 am // Guest writerThe proposed development ought not proceed without a more extensive geological assessment and a thorough evaluation of the impacts on the Lincoln Creek watershed.
Sun, Jul 14, 2013, 11:25 am // John ServaisThe explosion of hate and racist rhetoric is the saddest aspect of the verdict. The evidence was complicated and the verdict difficult to make.
2 comments; last on Jul 16, 2013
Fri, Jul 12, 2013, 9:29 am // John ServaisRiley Sweeney has a short but important expose over at the Political Junkie today.
1 comments; last on Jul 12, 2013
Mon, Jul 08, 2013, 5:11 pm // Wendy HarrisThe city would like to amend our city shoreline regulations to allow greater waterfront shoreline development.
1 comments; last on Jul 11, 2013
Mon, Jul 08, 2013, 1:30 pm // Guest writerAmbling University Development has substantially underestimated the role of the car in the lives of its eventual student renters and their visitors.
2 comments; last on Jul 09, 2013
Fri, Jul 05, 2013, 10:51 pm // Wendy HarrisDoes Waterfront District planning, or public process, mean anything when it occurs subsequent to project development?
1 comments; last on Jul 06, 2013
Wed, Jul 03, 2013, 12:06 pm // John ServaisPublic process ignored. Citizen commenting castigated. Paranoid city legal department. Our city council merrily goes through another session.
6 comments; last on Aug 06, 2013
Wed, Jul 03, 2013, 12:02 pm // Guest writerThe traffic analysis for the University Ridge dormitory development in the Puget Neighborhood lacks realistic data and leads to incorrect conclusions that the city must address.
2 comments; last on Jul 04, 2013
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